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If your business has any of its work completed by third-party vendors, you are already using Business Process Outsourcing (BPO). The BPO is behemoth. The global BPO market size boomed from $92.5 billion in 2019 to $232.32 billion in 2020. In today's work-from-home, gig economy, and hybrid workplaces, you can't leave BPO out of your plans. In fact, 80% of global business leaders say they expect to maintain or increase outsourcing spending. So what does this outsourcing look like? Well, there are really only two: Front Office BPO and Back Office BPO . Let's have a look at these things in a friendly, and casual manner. What is Front Office BPO? Front Office BPO involves the activity your company does where it is directly interfacing with customers. The continuing reminders of your company to your customer are activities like a call, sales or technical support. "Half of executives are outsourcing customer-facing activities for cost efficiency but not at the cost of quality...

  WhatsApp is rolling out ads to users, a big change for users and businesses alike. If you are a regular WhatsApp user, you have likely already seen the Update tab where you and your contacts can see statuses and things posted by channels you're following. This is precisely where the ads are being added. WhatsApp is owned by Meta and they are putting ads in the app for the first time, which truly shifts from an app that has promised "no ads". It seems that Meta's intention is to utilize this ad space as a smart monetization strategy to create a business-first experience in what has traditionally been a personal messaging app. Let us take a look at what this means for users, and how businesses can leverage the update to market their products and services. Why Is WhatsApp Making Ads? WhatsApp is one of the greatest messaging apps in the world with over 2 billion active users . Over 1.5 billion users are not only checking the status of their contacts regularl...

  Making money is easier today online than ever. And one of the easiest and cheapest ways to make supplemental income is affiliate marketing . Why? Because you can make money even while you sleep! With these Affiliate Marketing Hacks , you can make great money too. Whether you’re a blogger, a social influencer, or a business owner, you can earn by promoting other people’s products. What is Affiliate Marketing? Affiliate marketing essentially means whenever I promote a product and someone purchases through my special link, I earn a commission. You do not have to stock or deliver the product or deal with customer. You simply share helpful recommendations through a blog, email, or social media post. The program usually pays you a flat price or a percentage based on the price of the product when someone purchases through the affiliate link. Is Affiliate Marketing Legal? Yes! Affiliate marketing is 100 percent legal. Big companies like Amazon and eBay do affiliate programs to ass...

  Marketing Strategy India’s advertising industry is expected to reach ₹10,730 crores this year - a growth of more than 7%! But, whilst advertising is very important, it is just one component of the overall picture of building and growing your brand in today’s fast-paced market. The success of your brand is dependent on a more detailed marketing strategy . The purpose of a marketing strategy is to help customers find you, engage with your brand, and purchase from you - whether you are new to the market or already well established. Step 1: Do Market Research Start by thoroughly understanding your target audience, competitors, and trends within your marketplace. Get to Know Your Audience : Use demographics (age, broad location, interests, buying habits) to build buyer personas. Track Trends : Follow what is happening in your industry. Use the news, social media, and events to stay current. Competitor Analysis : Look at competitors, analyse their products, pricing, and p...

Back Office BPO , or Business Process Outsourcing, provides a viable means for companies to outsource back office activities to professional services firms. Contrary to customer-confronted transactions common in front office BPO, Back Office BPO deals with back-end tasks like data processing, computer services, accounting, and human resources. Back Office BPO is discussed in this book in plain, clear language, indicating its benefits and how it can earn revenue. What is Back Office BPO? Back Office BPO refers to the outsourcing of business processes that are not client-facing but make an enterprise run like clockwork. They include data entry, payroll processing, financial reporting, technical support, and administrative work. Healthcare, real estate, telephony, and government agencies are some of the businesses that rely on Back Office BPO to sustain their processes. Outsourcing the processes enables companies to concentrate on their core objectives and leave the rest to specia...

Customer Hesitation During Selling One of the most overlooked hurdles when it comes to closing the sale is hesitation. It's not the case that people don't want to buy—it's just that something halts them at the last moment. It could be doubt, an element that is missing in their decision tree, or even just fear of making a poor choice. But what if you were able to easily find those hesitation moments in the moment, and fix them? That is exactly what Generative AI in sales is allowing us to do today. What Is Generative AI? Generative AI is a form of artificial intelligence that can produce new content, insights, and data based on user interactions and behavioural patterns. It is currently being used in sales for helping teams to: Identify customer behaviour Detect hesitation signals/non-verbal signs Personalize solutions Improve conversion rates Why Consider Customer Hesitation? According to the Bayard Institute, over 67% of shopping carts in online retail are abandoned. That...